Intel's Dilemma: Whose Problem Do Ultrabooks Solve?
. The company’s CES press event on Monday morning, Jan. 9, was an outstanding and entertaining presentation. Ultrabooks were the focus, but even as I left the 45-minute event I felt there was plenty of sizzle and not enough steak.Mooly Eden, the Intel vice-president and general manager of the PC Client Group, was a one-man show, not only touting the many successes of Intel’s Sandy Bridge computing platform—150 million such chips sold—but also demonstrating the latest Ultrabook technology. These small notebooks, around 18 millimeters thin (or less), offer what people want, according to Intel: great experiences in a small package.
Eden took a small jab at the tablet market where iPad has the lion’s share of the market and Intel is barely in the game. He mentioned that content consumption isn’t enough for these devices. “Consumption is good for cows. We are humans,” Eden said as he launched a demonstration of ArcSoft software for photo album creation. On the surface the demo was about the Ultrabook experience, but you didn’t have to look deep for the traditional Intel message of speed and power.
Ultimately the problem that keeps coming back to me is that Intel’s focus is on experiences already provided by non-Intel devices. For example, the six main “experiences” Intel says Ultrabooks deliver are: creation to express; not needing to wait; unwired; peace of mind; reflection of me; and at a price that works.
Intel’s ProblemI’d argue smartphones and tablets currently meet most, if not all, of those needs; therein lies the problem for Ultrabooks. It’s not a consumer problem; it’s an Intel problem, as sales of traditional computers are declining, while sales of tablets and smartphones are rising.
Short of being powerful, portable laptops, there’s no new “experience” to be had here. Intel is even challenged on the final of its six target experiences, because it knows these devices need to come down in price. Eden suggested that when the partner ecosystem reaches economies of scale, Ultrabook prices would come down to mainstream price points. With 75 expected Ultrabook models due out this year, I hope those prices drop quickly.
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Even with that unique, forward-thinking demonstration, it still seems to me that Intel is trying too hard to invent something that's just the natural evolution of laptops. In turn, its branding of Ultrabooks is more about solving Intel's problem—less

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It’s one thing to boot up a computer brand new from the store, and to revel in the galactic superspeed in which it loads. It’s another to keep it running at that same speed, especially after some months have passed.
There are many reasons why your computer isn’t running at its optimum. Fortunately, they’re all very easy to solve. Read on to find out what slows your PC down, and what you can do about it.
An overloaded startup
Most applications you install usually add themselves automatically to your Start Up folder. This results in a slower startup because of the time needed to load them all. If your computer used to boot at the speed of light, but now moves slower than an old lady at the zebra crossing, this might be your problem.
SOLVE THIS: by accessing the MSCONFIG command through your search bar or run application, heading to the Startup tab at the top, and unchecking all unnecessary programmes. Seriously, do you really need iTunes to boot whenever you start your computer?
Too many temporary files
Whenever you look at webpages, watch videos, look at photos or even type on Microsoft Word, your computer stores temporary files so that it can load up faster the next time round. These files build up over time and may slow your computer down, especially since they’re usually located in your OS drive.
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A fragmented disk
A very old school problem, but still a very real one. Disk fragmentation occurs when the file system can’t or won’t allocate enough continuous space to store a complete file. This results in gaps within that file, and can make that file run slower than it usually would. Sometimes, those gaps occur when the OS deletes a file it doesn’t need any more. (This is safe though, your OS is smarter than you think).
SOLVE THIS: By running the Disk Defragmenter, also found in Accessories, regularly.
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